My nicest English teacher at school had BA (Reading) after her name. Why haven't the others got that, too, I wondered? And I applied to go there - should have, probably - they had some good lecturers, I believe.
Recently on Twitter there have been a few jokes about it and about the Reading Poetry Festival. I thought of , affectionately, starting a hashtag #universityoflyingaboutalldaywithabook. Sounds good to me but could be taken the wrong way.