All must have prizes / AMHP Syndrome

This is related to word inflation, I think, and to societies that are focused on surface, presentation and marketing. In education (and New Labour started it, not the Nasty Party who are in charge now) being good is just not good enough and satisfactory, well, that's disgraceful and "special measures" are called for. No, all must have prizes (except the failing teachers) and so all must be outstanding - otherwise we'll sack everyone, bring in new contracts (without benefits, pensions etc) and rebrand the school / institution - that should do it.